Fit Life

HealthTech Innovations

Objectives

Design a user-friendly health and wellness app that helps users track their fitness activities, monitor their diet, and provide personalized health tips.Full-stack, back-end, and front-end web development

Problem Statement

Users find existing health apps too complicated and overwhelming with too many features that are hard to navigate.

Design Process

Personas: Created 3 user personas representing different target groups (novice, intermediate, and advanced users).

Wireframes: Developed low-fidelity wireframes to outline the app’s structure.
User Flow: Mapped out user journeys to ensure smooth navigation.
High-Fidelity Mockups: Designed detailed screens incorporating feedback from wireframe testing.
Prototype: Built an interactive prototype using Figma.

UI/UX Solutions:

Clean Interface: Minimalist design with clear call-to-action buttons.
Personalization: Dashboard that shows personalized health tips and progress.
Gamification: Integrated challenges and reward systems to motivate users.
Easy Navigation: Simplified menu with essential features easily accessible.


Objectives

Design a user-friendly health and wellness app that helps users track their fitness activities, monitor their diet, and provide personalized health tips.Full-stack, back-end, and front-end web development

Problem Statement

Users find existing health apps too complicated and overwhelming with too many features that are hard to navigate.

Design Process

Personas: Created 3 user personas representing different target groups (novice, intermediate, and advanced users).

Wireframes: Developed low-fidelity wireframes to outline the app’s structure.
User Flow: Mapped out user journeys to ensure smooth navigation.
High-Fidelity Mockups: Designed detailed screens incorporating feedback from wireframe testing.
Prototype: Built an interactive prototype using Figma.

UI/UX Solutions:

Clean Interface: Minimalist design with clear call-to-action buttons.
Personalization: Dashboard that shows personalized health tips and progress.
Gamification: Integrated challenges and reward systems to motivate users.
Easy Navigation: Simplified menu with essential features easily accessible.


Testing

A/B Testing: Tested different versions of key screens to optimize user engagement.
Usability Testing: Conducted with 15 users, iterated design based on feedback.

Outcome:

Improved user retention by 40% compared to the client’s previous app.
Positive feedback on the simplicity and effectiveness of the app’s design.
Increased user engagement through personalized tips and gamification.

View case studies

View case studies

Fit Life

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Jenny Wilson